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The Business of Sport Management

John Beech

Published: 2013-01-30
Publisher: Pearson
Pages: 632 (Paperback)

New from: £45.00
Used from: £48.99

Paperback. Pub Date :2010-11-11 Pages: 632 Language: English Publisher: Pearson Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly This timely second edition of the ground-. breaking text The Business of Sport Management has been comprehensively revised. updated and significantly expanded in scope to meet the needs of todays sports management students. and equip future managers with the tools they need to succeed. Elegantly blending theory with practice. the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance. HRM. marketing and strategy. Finally it considers important issues such as risk management. sponsorship. retailing. social media. sports betting and more. Written with...
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