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Common Sense Rules: What you really need to know about business

Deborah Meaden

Published: 2009-05-28
Publisher: Random House Business
Pages: 320 (Hardcover)


New from: £13.18
Used from: £8.75
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Product Reviews

Good, just not great
A point I wish to make from the start of this review is that I love Deborah Meaden. She is brilliant on the Den and, to an extent, in her book too.

To make it very clear that this book is not an autobiography, a 'my story' sort of thing. It is basically a book giving advice on how to run a business, from the concept stage to execution and beyond. As I am not a business owner, I can't really appreciate the lessons she is giving me in her book - but I am very sure that a business owner would thank her one hundred times over if they read this.

I do believe that what she writes is good, and if you are her target audience the information she puts on paper is invaluable. The only problem that I have with the book is that her 'autobiography' sections aren't really detailed. They are fleeting and short-lived, as she aims to cut to the chase of providing lessons in business. A problem with this approach is that the attention of the reader (especially me) is hard to keep.

The appendix sections at the end of the book are brilliant - providing examples of business plans and cutting down the book into brief Common Sense Rules.

To be brief: I loved the book in terms of the amounts of information Deborah aims to get across. If you are a business owner, or have an interest in business, it will be life-changing. The problem I have is that the personal bits just aren't detailed enough, and as a consequence it is a slow read compared to the other Dragons' Den books. That being said, I would advise customers to buy this over the Paphitis book as it has far more enjoyment to it!
[2010-09-02]

Also ran
It's an alright book and does what it says on the tin. Common sense rules.
It's not really a sufficient guide on it's own nor is it biographical more somewhere inbetween.
Read Bannatynes autobiography and business studies book instead you'll get more info and it will be better.
Sorry Deborah.
[2010-08-17]

Review?
Its a good interesting read with a mix of Deb's stories from Dragon's den and personal expierences. Worth a read, a good write, and it was quick and effective deleivery. :-)
[2010-07-21]

Deb the Dragon
As you would expect from the only female dragon, Ms Meaden speaks with conviction and with a no nonsense approach to business. She relates back to her own years in business and gives good examples of what works and what doesn't. This book is relevant to all and easy to read and Deborah does talk a lot of sense.
[2010-01-04]

Common Sense Rules: What You Really Need to Know About Business by
Waste of money. I think Deborah is a great business woman but she is not good writer.
[2009-10-13]

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